At Opinion we mainly offer the following five services
A Data Collection of all types of Market Research Projects
This includes
i] House to house interviews involving interviews with housewives, main earners, teenagers and children.
ii] Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators, banks, stock market brokers, etc.
B Focus groups
Over last 13 years Opinion has handled on an average 15-20 groups per month. Our rigid field controls ensure that all operational details are looked in to. Groups are conducted among 1] Main earners 2] Housewives 3] Teen- agers & 4] Children We have a fixed price structure for these groups, which covers recruitment charges, fare upto the venue, gifts, recording facility and supervision.
C. Central location test [ In hall test ]
Since 1987 Opinion has conducted at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types of central location tests-
i] Forced exposure tests [Testing of TV commercial]
ii] Product test [Soft drink Chocolates etc.]
iii] Sniff tests [Soaps, Washing powder]
iv] Car clinics
D. Sales promotion
This would include couponing, sampling, demonstration from house to house, in
shop, in halls, in offices, in schools etc.
- Mass consumer contact at high traffic points, theaters Bus stops, petrol pumps’ suburban railway stations etc.
- Mass consumer contacts at exhibitions, fairs bazaars, etc.
- Direct Mail
We have handled Sales promotion for famous brand of tooth paste which involved 50 thousand house holds in Mumbai
E Analysis of data collected
We also deliver manual or data processed analysis of studies completed, if
required by the client
What is TTL? Targeted Trade Leads is a new optional online e-mail service we provide to Wholesale Suppliers on demand. By using this service you can easily send tens, hundreds or even thousands of buy sell offers to importer exporter companies, directly to their Inbox! You can send TTL to Importers Exporters by Industrial Categories.
Step 1: Select country or countries for your targeted buy - sell offers. Step 2: Select industrial category / categories for your import - export demands. Step 3:
View how many companies will receive it based on your selection. Step 4: Enter your offer you wish to email to interested suppliers or buyers. Step 5: Receive confirmation of delivered Targeted Trade Leads by e-mail. Finally Just expect the replies immediately in your mailbox! Even by phone or fax.
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